You only get one life, make sure it is a good one
"The Mission"
To help people live the good life they desire
You only get one life, make sure it is a good one
"The Mission"
To help people live the good life they desire
Welcome to the 7 Rules to a Good Life!
The 7 Rules will help you transform your life and help you be the person you want to be.
The 7 Rules will help your personal growth, career development, teams achieve peak performance, more importantly be happy in all you do.
You only get one shot at life so make these 7 rules your own.
You will not regret it.
Your 28 Day Personal Development Plan
Welcome to your 28 Day Personal Development Journal
Everything you need for a positive life is inside your mind. This Journal will help you bring it out so you can get as much out of your life as possible in a safe and constructive way. This Journal will create a learning environment for you to master success in everything you do, in whatever life you wish to lead.
This learning journey starts at the moment we are born and ends only when we close our eyes for the last time. So, uncover your unique strengths and talents so you can achieve your goals and live your best life, a happy life.
Warning - don’t be a bystander in your own life. Grab it with both hands and start living the good life now.
This Journal will help you be ‘on point’ for all risks and issues within your life, help you become your own lighthouse and maybe a lighthouse for others.
So, be confident and become the real you, the beautiful you, the true you. You only get one life - make sure your life is a good one.
Finally, this Journal will help you: ‘Do something today to make you better (and happier) tomorrow’.
About the 7 Rules to a Good Life
How the 7 Rules to a Good Life will help you
We all want to live a good life, right? And the good life is here if you want it.
Your good life might mean quality time with family or friends and seeing your children and grandchildren grow up. It might mean you work on curing cancer. Or you might want to become rich and powerful. Whatever your vision of a good life may be, its origin is within your mind and soul.
These 7 Rules to a Good Life will help you:
- manage your mind by understanding how your brain works
- get the best out of each day, each moment and every experience
- gain in life rather than drift
- manage your risks and prevent them becoming issues
- turn hate into love and doubt into belief
- fulfil your dreams so you leave this world knowing you have given life your best shot and with a smile in your heart
What the 7 Rules to a Good Life will help you do
7 Rules to a Good Life will guide your personal development and help you develop your own personal philosophy. It addresses many aspects of being human: leadership, teamwork, philosophy, psychology, personal and family relationships, project management, behavioural therapy, individual and team coaching, quality management and how to love well…
These simple – yet profound – rules will guide you, whatever your position in life. From undergraduate student to industry CEO, from recovering alcoholic to peak performer.
These rules are easy to remember and accessible to you in any situation:
- dealing with doubt and the unknowns in life
- bringing your family together for a special occasion
- preparing your university entrance application
- celebrate a life rather than mourn death
- proposing to the love of your life
- going on stage to give the performance of your life
- closing that business deal
- taking a penalty, try or shot, in the last minute of a crucial game
“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.”
John Lennon
Unlock Your Potential with 7 Rules to a Good Life
Rule 1: Take Responsibility
You won’t have the life you want if you don’t take responsibility for it.
If you do not recognise that the responsibility for your life is yours, your life will not be yours. It is only when you take responsibility for yourself that your life will change in a positive, smart and sustainable way.
Rule 2: Control Emotion
You cannot achieve anything with anger or destructive and negative thoughts.
Control your emotions primarily by removing anger and destructive thoughts from your mind whatever situation you are in. No matter how hard or difficult the situation may be, give yourself time out to connect with your mind and remove those feelings, knowing that nothing good can come from a negative position.
Rule 3: Create Meaning
You cannot achieve anything without giving it meaning.
Everything in life should have meaning. Everything in life needs meaning: from getting up each morning to having a good day, running a family to give you a foundation in life, earning a wage to do the things you want in life, running a business because you want to bring something to the market, to becoming an elite athlete because you want to be a champion.
Rule 4: Keep Learning
The only constant in life is change, so never stop learning.
If you do not keep learning throughout your life, you cannot grow as a person and you will not achieve the life you could have. Change in your life is the primary guaranteed constant, so open that gateway to learning now and keep that gate open.
Rule 5: Compound Decisions
The only way to change habits and behaviours is by compounding effective decisions.
Recognise compounding decisions is the end-product of Rules 1 to 4. So, if you take responsibility for all that you do, control your emotions to be constructively positive each day, create meaning in everything you do and never stop learning, then you are on the trajectory to a good life. So, stay ahead of the curve, and compound the positive constructive decisions you make and take on a day-to-day basis.
Rule 6: Work Together
Working together is better than working apart.
The power of working together is simple. If you embrace Rules 1 to 5 and work on them each day on an individual level, Rule 6: Working Together becomes the positive growth of a group (irrespective of size) into a team. The momentum you create from working as a team will lead you to the good life you want. It is a great direction to go in and from that point anything is possible.
Rule 7: Be Confident
Enjoying what you do is so much better than not enjoying what you do.
If you have embraced Rules 1 to 6, then Rule 7 is a natural flow from them. Rule 7 comes from knowing what you are doing, being confident with your direction in life, working towards a balanced life, learning each day and compounding that learning as days, weeks and months pass. It comes from achieving all this with a calm mind, knowing you are giving your best each day in a positive supportive environment and atmosphere.
What is available - consultancy and coaching
7 Rules to Good life - Individual
7 Rules to a Good Life - Team/Group
7 Rules to a Good Life - Team/Group
Designed for you on a one to one basis to get the best out of your life across everything you do.
Bespoke programme designed to your requirements.
Face to face or zoom
7 Rules to a Good Life - Team/Group
7 Rules to a Good Life - Team/Group
7 Rules to a Good Life - Team/Group
Designed for your team or group to get the best out of everything you do.
Bespoke programme designed to your requirements.
Face to face or zoom
7 Rule to a Good Life Consultancy
7 Rules to a Good Life - Team/Group
7 Rule to a Good Life Consultancy
Set your question with us and we will analyse you with an unbiased and independent eye.
We will research your strategic perspective against front line performance, present you with findings that allow you to produce solutions that will reduce/remove potential risks or ongoing issues.
Live Life Smarter Programme
Live Life Smarter Programme
7 Rule to a Good Life Consultancy
"Live Life Smarter" sits down with their clients, listens to their problems and then designs a bespoke coaching package or framework that helps them address the management or leadership issue/s they may face.
The "Live Life Smarter" full master programme contains 5 modules:
A: Smarter You
B: Smarter Teamwork
C: Smarter Leadership
D: Smarter Management
E: Smarter Business
Each module contains 7 focused units
Financial Consultancy
Live Life Smarter Programme
Financial Consultancy
Do you want to take control of your finances and achieve financial freedom? Our financial consultancy service can help you create wise money decisions and take smart actions.
We help you answer expensive questions, which solve tomorrow’s problems today.
The three stages are:
1. Money philosophy
2. Money planning
3. Money management
‘I am not fearful of the person who throws a thousand punches, but I am fearful of the person who throws the punch that they have practised a thousand times.’
Bruce Lee
About the Author
Early Years
Personal Philosophy & Academic Years
Military Years
Dave Armstrong is proud to be born and brought up in Liverpool. He was blessed with loving parents who gave him a solid and happy start in life. He is a mix of Scottish and Irish heritage. His grandad, a veteran of both First and Second World Wars, through many stories and coaching sessions, grounded Dave in values and principles that would stay with him throughout his life.
Military Years
Personal Philosophy & Academic Years
Military Years
Joining the Royal Navy Fleet Air Arm in 1979, as a 17-year-old, consolidated Dave’s values and principled foundation. Here he was taught about self-responsibility, controlling your mind, being positive, the importance of always seeking to learn and the power of working as a team: principles that were to form the core of his book 7 Rules t
Joining the Royal Navy Fleet Air Arm in 1979, as a 17-year-old, consolidated Dave’s values and principled foundation. Here he was taught about self-responsibility, controlling your mind, being positive, the importance of always seeking to learn and the power of working as a team: principles that were to form the core of his book 7 Rules to a Good Life. Dave served on HMS Invincible aircraft carrier as a crash firefighter, one of the most dangerous work environments there is.
He saw active service during the Falklands Conflict in 1982 with 847 Helicopter Commando Squadron, serving as part of the land force.
Towards the close of his five-year military career, Dave joined the Royal Navy Display Team and performed high-risk aerial displays, including ‘button boy’ standing on the top of a 97-foot mast, performing to thousands.
Fire Service Years
Personal Philosophy & Academic Years
Personal Philosophy & Academic Years
In 2000, he earned the unique opportunity to lecture and direct courses at the National Fire Service Officers’ College where he served for four years. This is where his love of coaching people to be the best they can be grew. In 2004, he returned to his home brigade to lead on research and design structures for their modernisation project
In 2000, he earned the unique opportunity to lecture and direct courses at the National Fire Service Officers’ College where he served for four years. This is where his love of coaching people to be the best they can be grew. In 2004, he returned to his home brigade to lead on research and design structures for their modernisation project. The brigade at the time had been deemed ‘poor’ by national auditors. This project concluded in 2005 when the fire brigade reversed its fortunes and achieved a mark of ‘very good’.
However, the findings of the modernisation report showed the brigade had a lot of work to do strategically, which didn’t rest well with many, and Dave began to be bullied by senior managers. The bullying concluded with him losing everything and ending up sleeping rough on Euston station in 2007. This profound low moment changed Dave forever. He began to rebuild his life and the 7 Rules to a Good Life grew.
Personal Philosophy & Academic Years
Personal Philosophy & Academic Years
Personal Philosophy & Academic Years
In 2000, Dave was offered a parallel career working for universities and colleges, designing courses and lecturing in leadership, organisational behaviour, group dynamics and project management.
These days, his focus is on coaching, writing and authorship.
In recent years Dave has faced some personal challenges, losing his mum to covid in
In 2000, Dave was offered a parallel career working for universities and colleges, designing courses and lecturing in leadership, organisational behaviour, group dynamics and project management.
These days, his focus is on coaching, writing and authorship.
In recent years Dave has faced some personal challenges, losing his mum to covid in 2020 and his wife Nicky in 2017 to cancer. On each occasion Dave found the power to ‘go again’ and live his life to the best he can with respect to those who have passed. Celebrating rather than mourning their life.
Now in his early 60s, Dave has at last found his good life in his work to help as many people as he can to discover and create their own good life via his Live Life Smarter programme and his book 7 Rules to a Good Life.